Monday, September 22, 2008

Obama takes the low road

The Washington Post released an article today that shows a little unhappiness with the new tone of the Obama campaign.
After unceasingly attacking McCain for the false claims his campaign has made over the past couple of weeks, Obama stretches some thruths of his own, releasing ads exaggerating McCain's positions on social security reform and immigration in the hotly contested states of Florida and New Mexico.
The piece is scathing against Obama, as the reporter admits that she had originally sympathized with Obama in an article she published last week, but now seems betrayed by a campaign that had once decried such hyperbole in campaign ads, but has hoped to slip these by a usual attentive news machine that is now completely focused on the financial crisis and the Bush administation's bailout.
Obama has never had a problem going negative, and has seemed to have a knack for letting the media obsess about his candidates' negativity before going negative himself, keeping the attention focused on his opponent while whacking them in his own carefully released advertisements.
He did the same thing to Hillary Clinton at the height of the bitter Texas/Ohio rivarly. (Remember "shame on you Barack Obama!")?
This strategy has worked in the past and I think Obama may have successfully buried the lead here with these new ads.
The Washington Post sums it up perfectly with a loaded bit of snark:
"To Democrats who worry about whether their nominee is willing to do whatever it takes to win: You can calm down."

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